NUOMI
Brand Image Revitalized Debut
Why rejuvenate the brand’s VI (Visual Identity)?
By understanding the essence of minimalism and whole houseย solutions, NUOMIย has grown alongside the global mid-to-high-end market. Today, our product integration, aesthetic competitiveness, and brand influence are constantly strengthening.
NUOMI’s “Whole-houseย Hardware” strategy has timely evolved into a ”ย Whole-houseย Hardware Ecological Chain” with the differentiating “Four Sameย Rule” of same style, same color, same quality, and same brand, once again leading the industry’s development trend.
In order to align with the brand’s new strategic changes, NUOMIย needs to reachย households with a more high-end and international brand image, empowering the operational expansion of global regional markets.
Taking multiple factors into consideration, NUOMI’s brand new VI (Visual Identity) image has emerged.
New Logo ยท Transcendent Evolution
Simplicityย is the key to building a successful global brand.
When we look at the evolution history of international big brands like Apple, Mercedes-Benz, Nike, and others, without exception, simplicityย plays a crucial role.
In the era of information explosion, the impact and clarity of a logo have become key design elements. A concise logo aligns with people’s desire to reduce complexity and return to simplicity, making it easier to recognize and propagate in multimedia and offline settings.
NUOMIย employs the Bauhaus-style minimalist design, removing the curved decorative elements of the logo, enhancing the outlines of the sans-serif font, reducing unnecessary visual noise, and endowing the emblem with greater geometric balance and visual stability.
After optimization, the new NUOMIย logo stands out more prominently.
With attributes of stability, strength, and precision craftsmanship,ย it conveys a more professional, reliableย international brand impressionย withย technological sense.
Super Symbol ยท Breaking Boundaries
“NUO” in Chinese means “promise andย commitment”.
A promise is worth a thousand gold, it is the foundation of the enterprise.
“MI”ย in Chineseย means “nanometer, refinement”.
It originatesย from the creation system that pursues excellence in quality and aesthetics in design.
From precision materials to sophisticated craftsmanship, and leading intelligent manufacturing, NUOMIย insists on independent research and development, creating internationally renowned products. It is committed to making “NUOMI” synonymous with high-quality in the hardware industry.
In this new era, how can we further interpret the brand?
The team creatively distilled the Chinese character “็ฑณ” (MI) and transformed it into a visual symbol for the brand. Building upon the foundation of quality, they expanded its conceptual meaning.
Nowadays,ย “MI” is not only a name but also a symbol,ย and its connotation has gained more diverse expressions.
Starting from the core of hardware
Breaking the boundaries of home furnishings, connecting diverse customized scenarios
Treating whole-houseย hardware as the “soul”
Various categories endow the entire home furniture with dynamic functionality
The aesthetic of matching colors for whole-houseย hardware
Coordinating the overall home aesthetics for a unified enhancement
On the basis of precise quality, the “MI” symbol conveys the concept of NUOMIย pursuing productย innovation, striving for excellence, and seeking win-win situations. It also presents the brand’sย potential for diverse development.
New Color Series ยท Unchanged Identification
NUOMI’s brand new color systemย aligns with international aesthetic trends.
“NUOMIย Green” retains its exclusive identification,ย while making slight adjustments to the saturation of the original tone,ย symbolizing vitality and a sense of happiness,ย becoming even more composed and sophisticated.
The newly added auxiliary colors, such as deep green and gray silver, originate from the aestheticย principles of high-end luxury goods. They enrich the levels and textures of the design, and also prevent the monotonous fixation of the NUOMIย colors. The modern, elegant, and exquisite brand temperament emerges vividly.
“MI” Pattern ยท Unforgettable at First Glance
In order to adapt to digital and multi-scene applications, NUOMIย has for the first time taken the “MI” pattern as the basic unit of the super symbol, creating an exclusive brand visual carrier.
NUOMIย translates its diverse forms of lines and surface patterns into various scenarios, cleverly enhancing memory points and dynamic rhythms, collectively interpreting a unique visual language with a sense of futurism, luxury, and quality.
The concise geometric graphics are not just patterns but embody the concept of “the whole-houseย hardware ecosystem.” They symbolize the connection between people and every aspect of their lives at home, further reinforced and communicated through the patterns.
NUOMIย ยท New Starting Point
This forward-looking brand rejuvenation outlines NUOMI’s imagination and expectations for the future. With a focus on functional hardware as its core competitiveness, NUOMIย extends its advantages to cover the entire range of home hardware categories, empowering business value for the B-end and creating a refined lifestyle for the C-end.
NUOMIย aims to redefine itself as a provider of advanced global home living solutions, rather than just a manufacturer of whole-house hardware.
Stay calm and gather momentum, rushing towards a new beginning
In the future, NUOMIย will continue to practice the “whole-house hardware ecosystem” and create globally recognized quality products, unleash new potential for the brand, create value for customers, and work together with distribution partners to surpass new heights in our careers!
