From February 27th to 28th, 2024, the NUOMI INNO DAY – Together to Win the Future: NUOMI’s 2024 Distributor Future Conference was grandly held in Foshan, Guangdong. During the two-day deep communication and sharing journey, NUOMI announced its precise strategic layout for products, brands, and channels for 2024, seeking new growth flywheels and drawing a grand blueprint for future development together with all distributor partners.
This year’s conference was defined as NUOMI INNO DAY – NUOMI Innovation Day. In an era of challenges and uncertainties, manufacturers and merchants are a community of shared destiny. The idea of “Together to Win the Future, not just being together but creating change together” ran through the entire conference. The aim was to act and evolve the future, seeking growth answers in the new cycle together.
On the first day of the Future Conference, the renewal of the NUOMI showroom SI and the second phase of the intelligent production base was unveiled, presenting the evolution narrative of high-end full-scenario hardware and the intelligent manufacturing strategy blueprint accelerated by digital integration, witnessing the power of change.
The afternoon’s golf private session provided all participants with opportunities to enhance connections and consensus on cooperation, embodying the core idea of winning the future together.
The second day saw the Future Conference reach its climax.
In the morning, Huang Jianrong, General Manager of NUOMI company, delivered an important speech. In 2023, a year of significant integration, transformation, and reshuffling in the home furnishing industry, NUOMI achieved new highs against the trend, a result of hard work and unity. Surviving is not about lying low but setting new goals and preparing for the industry’s future consolidation battle. To win the future, systematic victory is necessary, as top brands always emerge as leaders in both the best and worst of times.
NUOMI focuses on building a community of shared interests and destiny with manufacturers, enhancing product diversity, upgrading brand internationalization, and empowering channels. They not only provide resources but also closely collaborate with distributor partners to face future challenges together.
Continuing the brand renewal momentum, we systematically promote explosive growth in channels.
Fan Qingxian, Marketing Director of NUOMI, reviewed the brand renewal and channel empowerment in 2023, summarizing NUOMI’s core advantages and proposing key strategic actions in brand promotion, product sales, and channel marketing.
He stated that in 2024, NUOMI will focus on different regional markets based on market classification, providing precise empowerment. Supporting the headquarters’ major brand communication actions, they will tackle multiple dimensions such as creating star products, supporting the marketing team operations, and refined terminal management, comprehensively empowering distributors’ operations, driving customer acquisition, and creating billion-level incremental growth, achieving double growth in performance and profits together.
Following this, a unique marketing team oath ceremony showcased NUOMI’s determination and effort towards new goals, earning widespread applause.
In a challenging industry, some rise against the odds. During the exciting award ceremony, NUOMI recognized and encouraged distributors who performed exceptionally well over the past year, inviting them to share their success stories, inspiring and motivating each other to achieve new performance highs in 2024.
Regarding home hardware products, even though the overall market is in an adjustment phase, the paths of matching, scenarios, quality, and intelligence are clear.
Driven by innovation in R&D and design, achieving high-end integration of taste, aesthetics, and functionality in home spaces, NUOMI’s six major system product explainers successively took the stage to release a full range of new product matrices, addressing higher-level customer demands and setting the tone for the future development of the home hardware field.
In his theme presentation titled “Reshaping Value, Co-creating Brilliance,” Jin Jiulong, the marketing consultant of NUOMI products, summarized NUOMI’s important advantages in practicing a growth-oriented strategy from the perspective of the overall trend of Chinese home furnishing retail. He outlined how NUOMI constructs a competitive moat for all-category services under the integration of door, wall, and cabinet, achieving value co-creation between the brand and distributors.
In the foresighted layout of NUOMI’s “whole-house hardware ecosystem” in recent years, the one-stop, integrated delivery of whole-house hardware solutions has stood out in a homogeneous market.
After long-term deployment and accumulation, NUOMI has ushered in a new business layout – high-end door control systems. Deng Jianping, Director of the Door Lock Division of NUOMI, stated that to seize the initial market, NUOMI has brought dozens of new door control products, featuring high design value like superior craftsmanship, exquisite design, advanced performance that exceeds industry lifespan, and diverse adaptability for the home market.
In the era of overall output of door, wall, and cabinet solutions, the programmatic integration of door lock hardware linked with NUOMI’s “four-same” integrated style builds momentum from single products to scene solutions. This track has great potential for the future and is bound to become a new growth point.
With meticulous cultivation for twenty years, NUOMI meets the growth needs of more professional customers with superior craftsmanship, exquisite design, advanced performance products, evolving and growing together.
Up to now, NUOMI has achieved integrated delivery of seven major categories and multiple scene scenarios, including kitchen storage solutions, wardrobe storage solutions, kitchen sinks, furniture motion hardware, smart lighting, high-end aluminum applications, and high-end door lock system. With the differentiation advantage of “four-same” concept in style, color, quality, and brand, home hardware becomes a new variable and core to activate the vitality of customized homes.
Together to win the future, and create a new era of your own. In 2024, with the rise of the value of home hardware, it’s not just about witnessing NUOMI’s leading strength in systematic strategic layout, but more importantly, opening up development space and upward momentum for the future of the whole house era, driving all distributor partners to break through growth “ceilings” and jointly win a new glory for the whole house hardware business!
