On September 20th, the 2022 “Vibrant Nanhai District Champions appearing” Nanhai District Manufacturing National Hidden Champion Enterprise Conference was grandly held in Qiandeng Lake Venture Capital Characteristic Town, Nanhai District.
“Manufacturing in the world looks at China, Manufacturing in China looks at Foshan”, the third batch of “invisible champion” companies selected this time are the pioneer representatives of the growth of small and medium-sized entity manufacturing enterprises in China. They have also proved the way for promoting the digital and intelligent upgrading of traditional manufacturing industries and moving towards high-quality development.
In the field of customized hardware for the whole house, Guangdong Nuomi Home Intelligent Technology Co., Ltd. (hereinafter referred to as Nuomi) has been recognized as the “third batch of national invisible champion manufacturing industries in Nanhai District” with its outstanding performance in market position and innovation, intelligent manufacturing, high quality and management advantages. It practices the high-end development path of traditional Chinese home hardware with innovative transformation actions.
The “2022 Research Report on the Development Trend of China’s Home Decoration (Complete) Industry” pointed out that the demand for home improvement consumption to upgrade to an improved type is increasingly prominent. It is more popular to provide users with a ready-to-move-in home improvement service with integrated design aesthetics . Customized companies have launched the “big home model” one after another, and the wave of complete decoration and the concept of the whole house is gradually emerging.
As a leader in the field of high-end home hardware customization, Nuomi has always been closely following the future trends of the industry.
Before the wave of “big home model”, Nuomi was keenly aware of the advanced demand for “Integrated configuration” hardware in the whole house through the analysis of big data. It started to prepare for innovation from the underlying supply chain and its own production line.
In 2021, with the breakthrough and precipitation of key technologies in the fields of precision manufacturing, spraying technology, lean production, etc., Nuomi industry pioneered the concept of “whole house hardware ecological chain”, with “Four same’’ rules,including the same style, same color, same quality and same brand.It has transformed the research and development of its products and consolidated the high-end strength of the Nuomi brand.
At the same time, Nuomi’s category matrix has been expanded to six major product systems: kitchen storage hardware, wardrobe storage hardware, kitchen sink, connective motion hardware, smart lighting, and aluminum application,becoming one of the few enterprises in the industry which can provide one-stop whole house hardware.
In the past, terminal customization customers wanted to achieve a more integrated customization effect. In terms of color difference between cross-material hardware and functional combination of hardware storage, they often needed to find more than three hardware factories to cooperate to obtain a more satisfactory solution. The emergence of Nuomi has solved the development difficult points such as large color difference in the industry, scattered products, different styles, and backward craftsmanship, solving the problem of “Carrying out one order needs multiple factories” .
Nuomi’s “appearing” this time is not only the return of internal innovation investment but also the common result of the continuous expansion of word-of-mouth partners in the external ecological chain.
Internally, Nuomi insists on R&D and innovation, deeply explores the field of intelligent manufacturing, and leads the digital and intelligent upgrade of home hardware.
Nomi insists on investing almost 3.5% of its revenue in research and development every year, including cutting-edge projects such as process innovation, functional innovation, and intelligent manufacturing. For example, the Nuomi R&D Center has been continuously empowering products with originality for many years. The transformed 4.0 workshop connects all links into an intelligent production line, and the whole process of human-machine-material efficient cooperation is constantly improving.
Innovative solutions + quality system improvement have broken the vicious circle of low-end competition in the hardware industry, and also promoted the development of industry quality to a higher level.
Externally, Nuomi continues to work closely with partners in the customized ecological chain to promote the renewal and evolution of home hardware.
Among them, in addition to establishing business with hundreds of cabinet and wardrobe brands around the world, Nuomi also continues to deepen strategic cooperation with domestic leading custom brands such as OPPEIN, WAYES, and ZBOM Home Furnishing.
Thanks to the rapid feedback of front-line customization needs, Nuomi can more vertically solve the user’s core storage difficulties in the kitchen, bedroom, living room and other scenarios. It can also meet their pursuit of stylized aesthetic decoration and give the home environment a “sense of high-end custom”.
The empowerment of differentiated hardware development routes is like discovering a new blue sea in the red sea. This also allows Nuomi to carry out a multi-channel layout of “dealers + engineering orders + customized major customers + international market + new retail e-commerce” on the basic board of hundreds of major distributors, and drive growth with “five pillars”, to seize the commanding heights of the market.
Integrated home improvement design is the general trend, and the evolution of home hardware is gradually emerging. The vigorous development of mass customization and even advanced customization is inseparable from “invisible champions” like Nuomi who always insist on innovation and pay attention to trend changes.
In the future, on the basis of hardware design innovation, Nuomi will continue to explore and improve product capabilities, making millions of families live a more tasteful and happier life.
