In late July, the 49th China International Furniture Fair was grandly held at the Pazhou Complex in Guangzhou. The top brands at home and abroad competed on the scene,Together with good quality, lead the new development of the industry. Among them, Guangdong NUOMI Home Intelligent Technology Co., Ltd. (hereinafter referred to as “NUOMI”), as a representative of high-end hardware customization enterprises. Demonstrated the logic of NUOMI’s whole house hardware ecological chain to the audience with six major system products .
It is no secret that custom home furnishing is the biggest outlet in the industry. As a representative brand in the high-end home hardware industry, in recent years, NUOMI has actively seized the customized home furnishing outlet, actively deployed the distribution market, improved the product matrix, and took advantage of the trend to usher in the rapid development of the company.
Under the excellent record, there is NUOMI’s long-term precipitation in the industry, as well as its deep grasp of new hardware consumption trends.
According to a survey by the China Business Industry Research Institute, the scale of my country’s custom home furnishing market will reach 381.1 billion yuan in 2020. The compound growth rate from 2016 to 2020 is about 17.8%. But among them, there is one segment easily overlooked, that is hardware.
Hardware is the core component of home furnishing. Data from the National Bureau of Statistics shows that hardware in China is a market worth 100 billion yuan. But the hardware could not be selected in the past,consumer perception is not strong. However, with the rapid development of custom home furnishing,consumers’ understanding of hardware products has gradually deepened, and higher and updated requirements have been put forward, and the custom home hardware market has been activated.
But at present, the whole house hardware customization is facing the consumption pain point of different brands, uneven quality and different styles. With so many hardware products and models, many manufacturers specialize in only a few products, it is not easy to maintain a uniform style and style of hardware throughout the house.
In order to solve the industry’s pain points, NUOMI pioneered the concept of the whole house hardware ecological chain in the industry. From vertical single functional space products to horizontal cross-category product systems, we can achieve the same style, same color, same quality, and same brand, providing one-stop hardware solutions for customers who customize the whole house. At present, six major system products have been launched, KITCHEN STORAGE SOLUTIONS, WARDROBE STORAGE SOLUTIONS, KITCHEN SINK,FURNITURE MOVEMENT FITTINGS, SMART LIGHTING and HIGH-END ALUMINIUM APPLICATION SYSTEM. Comprehensive coverage of the whole house custom hardware field.
Taking the “Raphie series” of wardrobe storage displayed by NUOMI in this exhibition as an example, from large grid baskets, commodity shelf , and rotating shoe racks to small trouser racks,hanger,and storage boxes, all the details can be done in the same color and style. On the other hand, with the same style and color system. NUOMI can also be extended to other categories of products, from pull baskets of kitchen storage, to drawer box of furniture fittings, to the built-in light strips of smart lighting, from top to bottom, from outside to inside, all visible hardware can be made in the same style and the same color. The same color ratio of hardware accessories with different functional attributes is more than 95%. In order to meet the high requirements of high-quality customers for the integrity of customized space details.
Behind the successful creation of the same style, the same brand, the same quality and the same style of the whole house hardware ecological chain.It is the strong R&D and manufacturing strength accumulated by NUOMI for a long time. After 18 years of deep cultivation in the industry, NUOMI has become a high-tech enterprise integrating R&D, design, production and sales. From the beginning of establishment, NUOMI has attached great importance to product research and development, and research and development are at a high level in the industry. At present, we have more than 100 product patents, and many technical parameters of the products far exceed the European standard.
While specializing in technology, NUOMI is also actively upgrading digital intelligence. NUOMI has a digital production and manufacturing base of over 100,000 square meters. It has introduced a lean and modern production management system, introduced an industrial 4.0 intelligent CNC production system, and obtained quality certifications such as British Crown ISO9001 quality management and German TUV quality inspection.
The solid research and development and manufacturing foundation has won a good market reputation for NUOMI, the first whole house hardware ecological chain has also laid a good market foundation for NUOMI. This has driven NUOMI to continue to accelerate towards high-quality development. Nowadays,NUOMI has established a complete sales and service network in more than 100 cities across the country and more than 100 high-quality dealers. At the same time, the products are exported to more than 100 countries in 38 regions around the world, and have reached strategic cooperation with hundreds of cabinet and wardrobe brands, becoming an internationally renowned hardware brand.
